
The Big-Box Corridor: Optimized Nodes & Wasted Space
This paper will examine the potential of the big-box corridor as a site for urban intervention, recognizing that retail distribution strategies drive the essence of this landscape, which can be characterized as a balance between an optimized networks of nodes distributed in a landscape of wasted space. This project contributes to an ongoing investigation into the relation between retail and urbanism, which has previously focused on the idea of the Wal-Mart Supercenter as a Megastructure. (1)
The big-box corridor – the generic retail strip found in any suburban or exurban city is an urban node worth considering as a potential model of contemporary public space, as traditional public venues – streets, squares, green spaces – have been obsolete for over fifty years. (2) Yet the traditional urban typologies for gathering in public space have failed to escape the public’s imagination, due to lack of an adequate substitution. The recent proliferation of Lifestyle Centers (outdoor shopping centers styled to mimic Main Street and other small town characteristics, ie: streets, squares, green spaces) reflect this failure as pattern book architectural motifs are shoe horned into an urban landscape driven by hyper-efficient distribution systems and transportation infrastructure that serve the “just in time” economy. Meanwhile the buildings and spaces that constitute the big-box corridor are completely devoid of design merit.
The big-box corridor results from the intersection of transportation infrastructure and the standalone buildings occupied by national retailers such as Wal-Mart, Home Depot, Blockbuster and T.G.I.Friday’s. The resulting spaces can often be characterized as “in-between”, “residue” and “leftover”; and can be found between the Interstate Highway System, regional highways, arterials, and the retail stores that serve as destinations, or nodes, along the transportation network system. This is the space of the ubiquitous island, right of ways, parking lots, and the interstitial space between multiple retail big-boxes, small-boxes, and speculative strip malls organized on a single developer’s retail pad.
The optimization required for the development of this retail landscape results in stimulated nodes or points of hyper-efficiency; the built representation of the mechanisms of distribution and consumption. The interiorized space of retail, the ambience of the shopping experience is the location of stimulation. Outside of this optimization is the space of waste, or the residue of experience. It is in the intersection between retail and infrastructure where residue occurs. (3)
This residue has the potential to be the site of a critical and creative design inquiry as suburban and exurban-centric urban planning discourse gains traction, and big-box retail sites offer a wider range of consumer products and civic services. One-stop shopping is evolving into one-stop urbanism as the Supercenter, Wal-Mart’s most sophisticated model, includes most or all of the services found in the historic Main Street, including the chance urban events and interactions found in most cities. As designed today, the big-box corridor is organized to facilitate the buying of merchandise, as opposed to facilitating the urban activity of shopping. (4) The residue space found in the big-box corridor can be optimized to provide a framework for shopping and other mixed urban activity.